BASF Online Data Protection Rules
BASF is delighted that you have visited our website and thanks you for your interest in our company.
At BASF, data protection has the highest priority. This document is designed to provide you with information on how we are following the rules for data protection at BASF, which information we gather while you are browsing our website, and how this information is used. First and foremost: your personal data is only used in the following cases and will not be used in other cases without your explicit approval.
When you visit the BASF website, general information is collected automatically (in other words, not by means of registration) which is not stored as personal related data. The web servers that are used store the following data by default:
- The name of your internet service provider
- The website from which you visited us
- The websites which you visit when you are with us
- Your IP address
This information is analyzed in an anonymous form. It is used solely for the purpose of improving the attractiveness, content, and functionality of our website. Where data is passed on to external service providers, we have taken technical and organizational measures to ensure that the data protection regulations are observed.
Collecting and processing personal data
Personal data is only collected when you provide us with this in the course of, say, registration, by filling out forms or sending emails, and in the course of ordering products or services, inquiries or requests for material.
Your personal data remains with our company, our affiliates, and our provider and will not be made available to third parties in any form by us or by persons instructed by us. The personal data that we do collect will only be used in order to perform our duties to you and for any other purpose only when you have given specific consent. You can adjust your consent for the use of your personal data at any time with an email to the effect that you revoke your consent in the future to either the email address listed in the imprint or to the data protection representative (contact information listed below).
We might use tracking and remarketing systems purely for advertising purposes. Once you accept our cookie we could display relevant ads tailored to you based on website you have viewed by placing a cookie on your machine. THIS COOKIE DOES NOT IN ANYWAY IDENTIFY YOU OR GIVE ACCESS TO YOUR COMPUTER.
We store personal data for as long as it is necessary to perform a service that you have requested or for which you have granted your permission, providing that no legal requirements exist to the contrary such as in the case of retention periods required by trade or tax regulations.
BASF deploys technical and organizational security measures to protect the information you have made available from being manipulated unintentionally or intentionally, lost, destroyed or accessed by unauthorized persons. Where personal data is being collected and processed, the information will be transferred in encrypted form in order to prevent misuse of the data by a third party. Our security measures are continuously reviewed and revised in line with the latest technology.
Right to obtain and correct information
You have the right to obtain information on all of your stored personal data, to receive, to review, and if necessary to amend or erase. To do this, just send an email to the email address indicated in the imprint or to the person in charge of data protection (see below for the relevant contact details). The deletion of your personal data will be completed unless we are legally obligated to store the information.
The Cookies which we currently use on the website are listed in the following table.
Cookies, which are important for the smooth functioning of specific services of the website
|LB||This cookie ensures that the load of the queries of our users is optimally distributed on our server. It secures the stability of our website.||Erased as soon as you close your browser|
|Ts9d59e0||This cookie validates the user input and activities on the website.||Erased as soon as you close your browser|
|JSESSIONID||This cookie assigns a random anonymous identification number to your browsing session. It allows us to save decisions that you make during your visit to our site and thus better address your needs.||Erased as soon as you close your browser|
|download-center||This saves information on what documents or multimedia content from our download center you have saved in your shopping cart.||Erased as soon as you close your browser|
|order-center-cookie||This saves information on what documents you would like to order through our Order Center/ Archive.||Erased as soon as you close your browser|
|order-center-cookie-num||This gathers the number of publications that you would like to order through our Order Center/Archive.||Erased as soon as you close your browser|
|reportlist_emailcookie||Saves your email address if you order a document on our mobile Website that you want to have sent to your email inbox. Your email address will only be saved if you have agreed in advance that your email address will be remembered. This has the advantage that you will not have to enter your email address again when ordering another document.||Erased one year after using the form|
|Corporate.MobileRedirect.Cookie||If you use our website with a mobile device, like a smartphone, you will be asked if you would like to be redirected to our mobile website. This cookie saves your decision and ensures that you will not be asked which version of the website you prefer again.||Erased as soon as you close your browser|
|fontSize||This cookie maintains your desired zoom factor assigned by the zoom functionality.||Erased as soon as you close your browser|
We use the following cookies to measure our web audience:
|atidvisitor||This cookie by the analytics tool AT Internet enables the tracking of the list of sites encountered by the visitor and the storage of identified visitor information. If the cookie is deleted, a new visitor is counted for visitors returning to the website as there is a lack of identified visitor information.||Will be erased 6 months after your visit (modifiable)|
|atreman||Through this AT Internet cookie a prior attribution campaign is being memorized. If the cookie is deleted, the prior attribution of campaigns is not possible anymore. ||Will be erased 30 days after your visit (modifiable)|
|atuserid||Through this cookie by AT Internet the Visitor ID for first-party cookie sites is stored. If it is deleted, there is no unique visitor ID for first-party cookie sites available. ||Will be erased 13 months after your visit (modifiable)|
|idrxvr||This third-party cookie by AT Internet allows to collect the main visitor ID through which the cross-domain processing of unique visitors is enabled. The cookie presents the technical value which is linked to the identified visitor management. If it is deleted, there may be changes in the determination of a visit/visitor.||Will be erased 13 months after your visit |
|tmst||The AT Internet - Timestamp third-party cookie is indicating the date of placement of the main visitor ID cookie. If it is deleted, there may be changes in the determination of a visit/visitor. ||Will be erased 6 months after your visit|
We use the DoubleClick cookie to collect data regarding user interactions with ad impressions and other ad service functions in relation to our website.
2 years after you visit our site
The Tealium Tag Management library creates and manages a single cookie called utag_main. Within that cookie are several built-in values that keep track of the anonymous visitor session. Such as a unique identifier for the session and a Unix/Epoch time stamp in milliseconds.
1 year after you visit our site
We use this cookie from Dun and Bradstreet to derive anonymous information concerning businesses visiting our websites.
1 year after you visit our site
The data collected in this manner is pseudonymised using technical measures. It is therefore not possible to associate this data with you personally.
You can reject the storage of cookies using your browser settings.
If you have any questions or ideas, please refer to the data protection representative at BASF Construction Chemicals, who will be pleased to help you. The continuous development of the Internet makes it necessary for us to adjust our data protection rules from time to time. We reserve the right to implement appropriate changes at any time.