​​BASF launches Master Builders SolutionsTM in Sri Lanka

  • New global brand bundles products and solutions to better serve local construction industry
Colombo, Sri Lanka, November 27, 2014: BASF started to offer Master Builders SolutionsTM brand in Sri Lanka on November 25, 2014 as part of its phased launch process. The new global brand strengthens BASF’s industry orientation and reflects its commitment to provide the construction industry with customized products and solutions from a single source.

The portfolio of products and services marketed under the Master Builders Solutions brand embraces chemical solutions for new construction, maintenance, repair and renovation of buildings and infrastructure: concrete admixtures, cement additives, chemical solutions for mining and tunneling, waterproofing, concrete protection and repair products, grouts and high-performance flooring products.

Mr. Panduka Weerasingha, Managing Director of BASF Lanka said, “A powerful brand builds trust and confidence. Master Builders SolutionsTM brand is based on a more than century-old tradition of innovations for the construction industry. By bringing together all the specialty brands that have been part of BASF Construction Chemicals’ portfolio before, we will be able to better serve our customers from the construction industry while strengthening their awareness of our existing range of products and offerings.”

“Master Builders SolutionsTM embodies our ability to collaborate across technologies and functions on a global scale. That way we create solutions geared to meet the individual construction chemical challenges of our customers,” said Mr. Himanshu Kapadia, Vice President, Market Management, Construction Chemicals of Asia Pacific. Customers will benefit from the know-how and experience of a global team of BASF experts for the construction industry form the core of Master Builders Solutions.

Strong brands for customers and partners

The launch event was followed by introduction of the new brand with Finco Engineering Ltd, distributor for BASF Lanka. Leading Sri Lankan contractors, consultants, architects, developers, industrial clients and channel partners attended the event. The wide range of products and services marketed under the brand now features a globalized naming system, helping BASF to support customers and partners with a promise of constantly high quality and consistency in products and services.

About BASF’s Construction Chemicals division

BASF’s Construction Chemicals division offers advanced chemicals solutions for new construction, maintenance, repair and renovation of structures: Our comprehensive portfolio encompasses concrete admixtures, cement additives, chemical solutions for underground construction, waterproofing systems, sealants, concrete repair & protection systems, performance grouts, performance flooring systems, tile fixing systems, expansion control systems and wood protection solutions. The Construction Chemicals division’s 5,700 employees form a global community of construction experts. To solve our customers’ specific construction challenges from conception through to completion of a project, we combine our know-how across areas of expertise and regions and draw on the experience gained in countless construction projects worldwide. We leverage global BASF technologies, as well as our in-depth knowledge of local building needs, to develop innovations that help make our customers more successful and drive sustainable construction. The division operates production sites and sales centers in more than 50 countries and achieved sales of about €2.1 billion in 2013.

About BASF Sri Lanka

BASF has had an association with Sri Lanka for almost 75 years. With 57 employees, and a state-of-the-art warehousing complex at Sapugaskande, BASF registered sales of approximately €20 million to customers in Sri Lanka in 2013. BASF in Sri Lanka also contributes to the local community with initiatives that support relief and rehabilitation efforts.

About BASF

At BASF, we create chemistry – and have been doing so for 150 years. Our portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. As the world’s leading chemical company, we combine economic success with environmental protection and social responsibility. Through science and innovation, we enable our customers in nearly every industry to meet the current and future needs of society. Our products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF had sales of about €74 billion in 2013 and over 112,000 employees as of the end of the year. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information on BASF is available on the Internet at www.basf.com.​