​Globally harmonized product names to strengthen Master Builders Pozzolith^® brand 

Effective July 1, 2013, product names for BASF’s construction chemicals portfolio in Japan will be based on a clearly structured new system distinguished by product functions, applications or performance under the umbrella brand of Master Builders Pozzolith. Most of the product names will start with the word "Master". 

Kouzoh Kubota, Director of Construction Chemicals, BASF Japan said, "Our globally consistent ’Master’ product naming system presents our product portfolio in a clearer, easy-to-understand way. It helps our customers to better understand how our products work across the globe, and to access the best construction chemicals solutions for their diverse challenges." 

​BASF launched the Master Builders Pozzolith brand in Japan last year to succeed the Pozzolith brand, with its legacy of trust and innovation. 

​​​BASF launched the global Master Builders Solutions brand in March of this year. The global brand is a sign for BASF's commitment to the construction industry and represents a wide range of construction chemical solutions previously sold under a variety of specialty brands. It also brings all of BASF’s expertise together to create chemical solutions for new construction, maintenance, repair and renovation of structures. Master Builders Solutions is built on the experience gained from more than a century in the global construction industry.