​​MasterEase® admixture for low-viscosity concrete now available in Hong Kong

  • Improves rheological properties of concrete
  • Makes pumping, placing and finishing easier with reduced carbon footprint


Hong Kong – June 17, 2016 – BASF is bringing MasterEase®, the next-generation admixture for low-viscosity concrete, to Hong Kong. The new admixture range improves the rheological properties and stability of high-performance concrete.

Launched under the Master Builders Solutions brand, this new generation of polymers is a faster and more economical solution that reduces the plastic viscosity of concrete by up to 30 percent. Hence it reduces the time and effort for pumping and placement of concrete, making installation much easier and faster.

Overall construction expenditure in Hong Kong is expected to remain at a high level of HK$180-HK$210 billion in 2017-2018, according to the Construction Industry Council. In particular, there is a growing demand for smart construction solutions that optimize cost, maximize building energy efficiency and reduce carbon emissions. “Hong Kong is unique for its expertise in the rapid construction of high quality apartments, office towers and other infrastructure projects even in the most challenging locations. High performance construction solutions play a vital role in these structures. As a flexible and economical solution, MasterEase concrete admixtures add value to construction projects by helping improve durability and saving time and cost,” said Dr. Jianying Yang, General Manager of BASF’s Construction Chemicals Division in Greater China.

Concrete producers and users will benefit in many ways from this new technology, which is flexible and can be adapted to challenging situations such as temperature and material variations. It is particularly suitable for concrete mixes which are designed and optimized for advanced engineering properties and environment friendliness. High-strength concrete with low water/cement ratios, and mixes with higher levels of secondary cementitious materials, reduce concrete’s carbon footprint. MasterEase makes it easier to produce and place thus helping engineers and investors to improve sustainability ratings of their projects.

During the launch, a demonstration of the advantages of MasterEase was arranged for 40 invited guests, to experience the quality of the new technology up close.

For further information on BASF’s innovative products for the construction industry, please visit www.master-builders-solutions.basf.com.


About BASF’s Construction Chemicals Division

BASF’s Construction Chemicals division offers advanced chemicals solutions for new construction, maintenance, repair and renovation of structures: Our comprehensive portfolio encompasses concrete admixtures, cement additives, chemical solutions for underground construction, waterproofing systems, sealants, concrete repair & protection systems, performance grouts, performance flooring systems, tile fixing systems, expansion control systems and wood protection solutions.

The Construction Chemicals division’s about 5,500 employees form a global community of construction experts. To solve our customers’ specific construction challenges from conception through to completion of a project, we combine our know-how across areas of expertise and regions and draw on the experience gained in countless construction projects worldwide. We leverage global BASF technologies, as well as our in-depth knowledge of local building needs, to develop innovations that help make our customers more successful and drive sustainable construction.

The division operates production sites and sales centers in more than 50 countries and achieved sales of about €2.3 billion in 2015.

About BASF

At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. The approximately 112,000 employees in the BASF Group work on contributing to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into five segments: Chemicals, Performance Products, Functional Materials & Solutions, Agricultural Solutions and Oil & Gas. BASF generated sales of more than €70 billion in 2015. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information at www.basf.com.