BASF launches Master Builders Solutions global construction brand in Europe


  • New brand reflects BASF's commitment to the construction industry
  • Connecting construction expertise with chemical know-how

12. February 2014, BASF announced the launch of its new global brand, Master Builders Solutions, for the construction industry in Europe. The global brand strengthens BASF's industry orientation and reflects its commitment to provide the construction industry with customized products and solutions from a single source.

Master Builders Solutions draws on a number of successful specialty brands such as Master Builders®, Glenium® and Ucrete®. "This global brand is the next chapter in the more than a century-old history of progressive development of solutions for the construction industry. The Master Builders Solutions brand represents a connected approach enabling us to better meet individual construction challenges of our customers and partners," said Dr. Tilman Krauch, President of BASF's Construction Chemicals division.

One brand for any construction challenge

The product and services portfolio of the Master Builders Solutions brand includes various chemical solutions for new construction, maintenance, repair and renovation of buildings as well as infrastructure. It covers different product segments such as concrete admixtures, cement additives, solutions for mining and tunneling, waterproofing, concrete protection and repair, grouts and high-performance flooring.

The range of products and services sold under the Master Builders Solutions brand features a new, global naming system. The globally unified terminology presents the product portfolio in a clear and easy-to-understand way, helping BASF to support customers and partners worldwide with high quality products and services. "The overall consistency of the Master Builders Solutions brand offers more transparency and an optimal orientation towards our customers worldwide. It enables us to better communicate our competence, know-how and experience in chemical solutions to the construction industry," said Philipp Kley, Head of BASF Construction Chemicals Europe and added: "We will now show our unique connectedness with our customers and partners as well as our excitement to move forward during many events across Europe in February and March."

About the Construction Chemicals division

BASF's Construction Chemicals division offers advanced chemicals solutions for new construction, maintenance, repair and renovation of structures: Our comprehensive portfolio encompasses concrete admixtures, cement additives, chemical solutions for underground construction, waterproofing systems, sealants, concrete repair & protection systems, performance grouts, performance flooring systems, tile fixing systems, expansion control systems and wood protection solutions.

The Construction Chemicals division's 6,400 employees form a global community of construction experts. To solve our customers' specific construction challenges from conception through to completion of a project, we combine our know-how across areas of expertise and regions and draw on the experience gained in countless construction projects worldwide. We leverage global BASF technologies, as well as our in-depth knowledge of local building needs, to develop innovations that help make our customers more successful and drive sustainable construction. The division operates production sites and sales centers in more than 60 countries and achieved sales of about €2.3 billion in 2012.

Direct contact

Andrew Barlow

Marketing Co-ordinator BASF plc

+44 161 485 6222

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