BASF launches its unique, first-of-a-kind waterproofing solutions for concrete protection in South Asia

• MasterPel^TM 777: robust 2-in-1 admixture for basic waterproofing and water reduction
• MasterEmaco^TM SBR 2: time and energy efficient bonding and dispersant additive for renders, repairs and waterproofing slurries
• MasterEmaco^TM SBR ECO: low volatile organic compound and odorless agent and dispersant for repairs and waterproofing slurries
  
  Mumbai, India – June 15, 2015 – BASF's Construction Chemicals division today announced the launch of three new waterproofing solutions that make concrete structures more durable and resistant to weathering.

With its unique dispersion technology, MasterEmaco^TM SBR series from Master Builders Solutions by BASF enhances time and energy efficiency for general repairs, bonding coats and waterproofing.

Master Builders Solutions from BASF today introduced Mas​terPel^TM 777 to the South Asia markets – robust 2-in-1 admixture solution that serves as water proofer (IS2645) and water reducer (IS 9103) for everyday concrete.

"We are excited to bring in first-of-its-kind waterproofing technologies from Master Builders Solutions that can bridge the gap between faster process and quality construction and refurbishment for the South Asian market. These solutions will help our customers to meet the growing demand for a faster construction process with M20-30 grade of concrete for both new and existing concrete structures," said Nilotpol Kar, Business Director of BASF Construction Chemicals in India.

Helping to extend the service life of structures, the new solutions are contributing to sustainable construction by lowering the demand for raw materials and energy for construction in the long run.

New solutions to overcome repair & waterproofing challenges

Equipped with BASF's formulation excellence, MasterPel^TM 777 is the first integral solution performing multiple roles of water proofer (IS2645) and water reducer (IS 9103) for everyday concrete. The contribution of this solution to faster construction is two-fold: As a water reducer, MasterPel^TM 777 accelerates early strength development. Since it acts as a water proofer as well, the separate step of waterproofing can be saved.

MasterEmaco^TM SBR 2, is the first bonding agent with unique dispersion technology that enhance time and energy efficiency for general repairs, bonding coats and waterproofing. This technology coats and wets the cement particle more efficiently and hence enables faster hand mixing on-site either by mechanical means o

r by hand.

MasterEmaco^TM SBR ECO, is a bonding agent and dispersant for screeds, repairs and waterproofing slurries with low volatile organic compound and no odor, which ensures good indoor air quality. These qualities can support our customers to address the growing market demand for environmentally friendly and safe constru

ction.

 Please click on the link below for more details

MasterEmaco SBR 2

MasterEmaco SBR ECO

MasterPel 777

The new solutions will be available in India, Bangladesh and Sri Lanka.

Master Builders Solutions from BASF

Under the Master Builders Solutions^TM brand, BASF bundles its advanced chemical solutions for new construction, maintenance, repair and renovation of structures. Master Builders Solutions is built on the experience gained from more than 100 years in the construction industry. The comprehensive portfolio under the brand encompasses concrete admixtures, form release agents, cement additives, chemical solutions for underground construction, waterproofing solutions, sealants, repair & protection solutions, performance grouts, and performance flooring solutions.

Master Builders Solutions is backed by a global community of BASF construction experts. To solve our customers' specific construction challenges, we combine the suitable elements of our portfolio, our know-how across areas of expertise and regions, and draw on the experience gained in countless construction projects worldwide. We leverage global BASF technologies as well as our in-depth knowledge of local building needs, to develop innovations that help make our customers more successful and drive sustainable construction.

About BASF

At BASF, we create chemistry – and have been doing so for 150 years. Our portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. As the world's leading chemical company, we combine economic success with environmental protection and social responsibility. Through science and innovation, we enable our customers in nearly every industry to meet the current and future needs of society. Our products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF had sales of over €74 billion in 2014 and around 113,000 employees as of the end of the year. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information on BASF is available on the Internet at www.basf.com.