BASF launches "Master Builders Pozzolith" in Japan

New brand signals BASF’s committed partnership with Japan’s construction sector

Wide portfolio of solutions for the construction industry under one single brand

Solutions backed by a worldwide community of experts from BASF

BASF Pozzolith Ltd. will launch a new brand, "Master Builders Pozzolith", to underscore the company’s continued commitment to Japan’s construction industry. "Master Builders Pozzolith" stands for BASF’s wide portfolio of solutions for construction industry, as well as extensive technological support and global research and development expertise. To date, the solutions which will be offered under the new brand have been brought to the Japanese market through BASF Pozzolith Ltd., which will become the Construction Chemicals division of BASF Japan Ltd. effective July 1, 2012.

New brand "Master Builders Pozzolith"

Mr. Kouzoh Kubota, Representative Director and President of BASF Pozzolith Ltd., said, "The launch of the Master Builders Pozzolith brand signals our legacy of trust, innovation, and reliability among concrete producers, engineers, applicators, general contractors, and project leaders from the building sectors. It signals our commitment to further strengthening our connections with customers and the local construction industry as an advanced solution provider." Offering a wide portfolio of construction solutions and technologies under a single brand, Master Builders Pozzolith, BASF will continue to provide added value through experience gained from more than 50 years in Japan’s construction industry.

Offering a wide portfolio of construction solutions and technologies under a single brand, Master Builders Pozzolith, BASF will continue to provide added value through experience gained from more than 50 years in Japan’s construction industry.