BASF launches MyConcrete app for instant access to concrete information in the Middle East, North Africa, South Africa, Kazakhstan & Central Asia, Russia and Turkey.

New mobile app designed to help concrete producers to produce quality concrete

Easy-to-use app answers common questions about factors that impact slump, air, finishability and set-time

Includes concrete calculators giving precise results used for day-to-day decision making

Dubai – May 15, 2019 – BASF’s new smartphone App, MyConcrete is now available in local languages in most of the countries in the Middle East, West Asia, Russia, Turkey and Africa, allowing instant access to information on concrete properties.

Intended for contractors, engineers, architects and producers, the free MyConcrete app serves as a channel to a range of information on the fundamentals of concrete use. The app includes items such as concepts and design factors, provides answers to questions on concrete slump, air, finishability and set time and offers information on BASF products for concrete producers.

“MyConcrete is like having a textbook in your hand,” says David Bowerman, Regional Business Segment Manager, Admixture Systems and Cement Additives, BASF Construction Chemicals Division, ORA: Middle East, West Asia, CIS & Africa. “We want our customers to get the information they need, when they need it, wherever they are. With MyConcrete on their mobile devices, they’ll always have access to information about our products and how to use them – allowing them to achieve better productivity.”

MyConcrete App’s includes a Surface Evaporation calculator to determine the risk of shrinkage cracking and a Concrete Temperature calculator for freshly mixed concretes, which help professionals understand the effects of ambient conditions on concrete. Local weather conditions are considered in the calculators based on GPS or chosen location.

MyConcrete can be downloaded free of charge from Apple and Google Play stores by searching for “MyConcrete”. In each country the App is available in the local language and English.

About the Construction Chemicals division

BASF’s Construction Chemicals division offers advanced chemical solutions under the global umbrella brand Master Builders Solutions for the construction, maintenance, repair and renovation of structures. The brand is built on more than 100 years of experience in the construction industry. Our comprehensive portfolio encompasses concrete admixtures, cement additives, chemical solutions for underground construction, waterproofing systems, sealants, concrete repair & protection systems, performance grouts, performance flooring systems, tile-fixing systems, expansion joints & control systems and wood protection solutions.

The Construction Chemicals division’s approximately 7,000 employees form a global community of building experts. To solve our customers’ specific construction challenges from conception through to completion of a project, we draw on our specialist know-how, regional expertise and the experience gained in countless constructions projects worldwide. We leverage global BASF technologies and our in-depth knowledge of local building needs to develop innovations that help make our customers more successful and drive sustainable construction.

The division operates production sites and sales offices in more than 60 countries and achieved sales of about €2.5 billion in 2018.

About BASF

At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. The approximately 122,000 employees in the BASF Group work on contributing to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions. BASF generated sales of around €63 billion in 2018. BASF shares are traded on the stock exchange in Frankfurt (BAS) and as American Depositary Receipts (BASFY) in the U.S. Further information at www.basf.com.