February 2, 2015

BASF introduces hydrophobic wall coating

New MasterProtect® coating repels water and dirt, reducing maintenance and improving appearance

BASF launched a new wall coating in the U.S. and Canada, engineered for enhanced protection of vertical concrete, concrete masonry units (CMU) and masonry.

MasterProtect C 350 hydrophobic coating is the latest addition to the MasterProtect line of protective coatings, part of BASF’s Master Builders Solutions brand. The hydrophobic properties of MasterProtect C 350 provide an attractive finish which resists dirt pick-up, and requires only rainfall or rinsing with water to remove any dirt which does accumulate, helping reduce exterior maintenance costs.

MasterProtect C 350 can be applied as a restoration topcoat or to new vertical construction. It is designed to withstand wind driven rain as well as heavy UV exposure, resulting in long-lasting color retention.

"Designers and owners have expressed a need for a durable, protective coating which is attractive and easy to clean," said Brian Denys, Vice President of BASF’s Construction Systems business in North America. "BASF actively sought customer input to identify their most critical needs, and used our expertise in façade protection to develop a coating which exhibits outstanding weatherability, superior resistance to dirt pickup, and easy cleaning, using only a water rinse. The result is a façade treatment which is pleasing to the eye, and to the bottom line as well."

MasterProtect C 350 is available in four tint bases, with formulations to match the 50 colors in the MasterProtect Color Portfolio. Custom colors are also available.

For the complete press release, please click here

For additional information, please contact:

Kathy Higgins
     Marketing Communications Manager for Construction Systems

     (sealants, waterproofing, grouts, flooring, protective coatings and concrete repair)
     Tel.:   1-952-496-6002