BASF launches Concrete Now! app for instant access to concrete information

BEACHWOOD, Ohio – March 8, 2017 – BASF’s new and versatile smartphone application, Concrete Now!, is now available in the U.S. and Canada, and allows for instant access to information on concrete properties.

Intended for contractors, engineers, architects and producers, the free Concrete Now! app serves as a channel to basic knowledge on the fundamentals of concrete use. The app includes items such as concepts and design factors, and interactive tools that provide answers related to concrete slump, air, finishability and set time.

“Concrete Now! is like having a textbook in the palm of your hand,” said Bradley Violetta, Head of Marketing for the Admixture Systems business of BASF’s Construction Chemicals. “We want our customers to get the information they need, when they need it, wherever they are. With Concrete Now! on their smartphones, they’ll always have access to information about our products and how to use them. We view this app as one more vital tool from BASF Master Builders Solutions® to help make our customers more productive.”

Concrete Now! offers the Synthetic Fiber Dosage Wizard, a unique tool that helps determine the type and proper dosage of synthetic fibrillated fibers or macrofibers required to replace small diameter bars or welded-wire reinforcement (WWR) used as temperature and shrinkage (secondary) reinforcement. 

“Fibers are becoming an industry standard for replacing steel for reinforcement,” said Dan Vojtko, Product Manager for Admixture Systems. “With the introduction of MasterFiber® MAC 360 FF hybrid fiber, the latest edition to the BASF fiber product family, we’ve developed key tools, such as the Fiber Dosage Wizard to help educate the industry on the best usage of macrofiber technology.”

The Concrete Now! app’s key features include:
• Surface Evaporation Wizard and Concrete Temperature calculators that help professionals understand the effects of ambient conditions on concrete. 
Concrete Now! can be downloaded free from Apple, Google Play or Windows app stores.

For the complete press release, please click here:

For additional information, please contact:

Calvinia Fields

Marketing Communications Manager for Admixture Systems
Tel.: 1-216-839-7022