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    BASF launches MasterEase® admixture to support rapid construction growth in northern Vietnam

    • New generation of concrete admixture that reduces viscosity of concrete by up to 30%

    • Facilitating easy pumping, placing, leveling, and finishing of concrete

    Hanoi, Vietnam – June 20, 2017 BASF today launched MasterEase®, an innovative admixture for low-viscosity concrete, to help customers in the northern region of Vietnam create durable, high-quality concrete structures faster and more easily.  
    This new generation of polymers improves the rheological properties of concrete and reduces the plastic viscosity of concrete by up to 30 percent. In addition, it reduces the time and effort for pumping and placement of concrete, making construction much easier and faster.

    "Innovation is an important driver for our long-term growth. We collaborate with our customers to continuously work on new products and solutions as well as innovative technologies. With the launch of MasterEase, we are offering our most advanced and globally approved products in Vietnam to support our customers in overcoming construction challenges and to realize their projects," said Lê Doãn Trình, Head of Construction Chemicals, BASF Vietnam.

    Concrete producers and users will benefit in many ways from the new technology, which is flexible and can be adapted to challenging situations such as temperature and material variations. It is particularly suitable for concrete mixes which are designed and optimized for advanced engineering properties and sustainability. High-strength concrete with low water/cement ratios, as well as mixes with higher levels of supplementary cementitious materials reduce the CO2 footprint. MasterEase makes it easier to produce and place these concrete mixes and this helps engineers and developers to improve sustainability ratings of their projects.

    This admixture solution has been proven successful in a variety of landmark projects in Vietnam since its debut in Ho Chi Minh City a year ago. MasterEase is currently being applied, for example, in Coco Bay Resort in Danang and Ben Luc-Long Thanh Expressway.

    Mr. Tanachart Ralsipirong, Managing Director, BASF Vietnam, said: "As one of the fastest growing countries in Asia Pacific, Vietnam is an important market for BASF. As the country develops and becomes increasingly more urbanized, better infrastructure and quality, affordable housing are crucial. As a long-term partner with Vietnam, BASF can help address these issues with our solutions and technologies. The launch of MasterEase shows how we support the rapid growth of Vietnam's construction industry."

    During the launch, a demonstration of the advantages of MasterEase was arranged for more than 50 invited guests to experience the quality of the new technology up-close.

    For further information on BASF's innovative products for the construction industry, please visit

    About BASF's Construction Chemicals Division

    BASF's Construction Chemicals division offers advanced chemical solutions under the global umbrella brand Master Builders Solutions for the construction, maintenance, repair and renovation of structures. The brand is built on more than 100 years of experience in the construction industry. Our comprehensive portfolio encompasses concrete admixtures, cement additives, chemical solutions for underground construction, waterproofing systems, sealants, concrete repair & protection systems, performance grouts, performance flooring systems, tile-fixing systems, expansion joints & control systems and wood protection solutions.

    The Construction Chemicals division's approximately 6,000 employees form a global community of building experts. To solve our customers' specific construction challenges from conception through to completion of a project, we draw on our specialist know-how, regional expertise and the experience gained in countless construction projects worldwide. We leverage global BASF technologies and our in-depth knowledge of local building needs to develop innovations that help make our customers more successful and drive sustainable construction.

    The division operates production sites and sales centers in more than 60 countries and achieved sales of about €2.3 billion in 2016.

    About BASF Vietnam

    BASF has been active in Vietnam since the establishment of its representative office in 1994. BASF Vietnam Limited was set up in 2009 and the company operates two production sites for construction chemicals. BASF Vietnam also maintains three sales offices in Ho Chi Minh City, Hanoi and Danang. It provides a wide range of products, including plastics, petrochemicals, construction chemicals, fine chemicals, performance chemicals, paper chemicals, and crop protection. BASF sales to customers in Vietnam were approximately €245 million in 2016. BASF employed 142 people in Vietnam as of the end of 2016. Further information on BASF in Vietnam is available at

    About BASF

    At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. The approximately 114,000 employees in the BASF Group work on contributing to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into five segments: Chemicals, Performance Products, Functional Materials & Solutions, Agricultural Solutions and Oil & Gas. BASF generated sales of more than €58 billion in 2016. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (BAS). Further information at