2018 UAE and Oman Annual Sales Conference

Coming on the back of the record sales results of 2017, and the single largest monthly sales figure in March 2018, the mood was understandably buoyant!


The annual sales conference for the UAE & Oman sales teams was held on April 9th and 10th at the JW Marriott Marquis Hotel in Dubai. You can view the event album here.

Coming on the back of the record sales results of 2017, and the single largest monthly sales figure in March 2018, the mood was understandably buoyant!

The main themes of the conference included continued growth in target sectors, channels and value-added products. These were highlighted in an energetic forum called "Market Place of Innovation and Ideas" which was enthusiastically received by the sales teams.

Some of the topics presented included; the new MasterFlame® range of firestopping products, high performance floor coating MasterTop® TC941 and waste water treatment plant protective coating system, MasterSeal® 7000CR both incorporating BASF's latest unique Xolutec® polymer. You can discover more about these exciting new developments elsewhere in this newsletter.