​BASF’s new admixture innovation, MasterRheosure, sets a new benchmark for everyday concrete in Japan

  • Superior rheology retaining admixture, with stable workability, enables concrete producers to extend service area and reduce wastage
  • Two to three times better rheology retention compared to conventional mix


Tokyo, Japan – July 5, 2018 – BASF’s advanced air-entraining water-reducing agent, MasterRheosure, provides superior rheology and slump retention for everyday concrete, thus enabling concrete producers to master long delivery times even under challenging conditions.

“MasterRheosure represents a major milestone in admixture innovations. It delivers a new benchmark in concrete workability which secures retention improvement of up to 3 times that of conventional solutions. The new admixture will improve concrete consistency and enable concrete producers to manage longer delivery times with robust logistics. Ultimately, it minimizes concrete rejection by site quality control, reduce wastage and associated costs,” said Takahiro Ikeda, Director of Construction Chemicals, BASF Japan.

Developed with a focus to ensure consistent slump and rheological properties for everyday concrete, MasterRheosure enables concrete producers to gain control over workability and rheology of conventional concrete for more than 90 minutes –  far beyond previously known industry levels. Fresh concrete can be placed more easily and flexibly, matching the workability expectations of users, even in hot weather, heavy traffic conditions or inaccessible sites.

“Innovation is the essence of our success. As a leader in the construction chemicals industry, we leverage our research and development capabilities to help our customers cope with challenges,” stated Mr. Ikeda.

About the Construction Chemicals Division

BASF’s Construction Chemicals division offers advanced chemical solutions under the global umbrella brand Master Builders Solutions for the construction, maintenance, repair and renovation of structures. The brand is built on more than 100 years of experience in the construction industry. Our comprehensive portfolio encompasses concrete admixtures, cement additives, chemical solutions for underground construction, waterproofing systems, sealants, concrete repair & protection systems, performance grouts, performance flooring systems, tile-fixing systems, expansion joints & control systems and wood protection solutions.

The Construction Chemicals division’s approximately 6,500 employees form a global community of building experts. To solve our customers’ specific construction challenges from conception through to completion of a project, we draw on our specialist know-how, regional expertise and the experience gained in countless constructions projects worldwide. We leverage global BASF technologies and our in-depth knowledge of local building needs to develop innovations that help make our customers more successful and drive sustainable construction.

The division operates production sites and sales offices in more than 60 countries and achieved sales of about €2.4 billion in 2017.

About BASF in Japan

BASF has been a committed partner to Japan since 1888.  Activities cover four business segments including Chemicals, Performance Products, Functional Materials & Solutions and Agricultural Solutions. BASF has 24 production sites, including 16 admixture plants of the Construction Chemicals division. In addition, BASF maintains a strong research and development presence in Japan with its facilities in Amagasaki, Yokohama, Chigasaki, and Naruto. As of the end of 2017, BASF employed 1,087 employees in Japan, and achieved sales of about €1.7 billion to customers in Japan.  For further information, please visit:   www.basf.com/jp.

About BASF

At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. The more than 115,000 employees in the BASF Group work on contributing to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into five segments: Chemicals, Performance Products, Functional Materials & Solutions, Agricultural Solutions and Oil & Gas. BASF generated sales of €64.5 billion in 2017. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (BAS). Further information at  www.basf.com.