​MasterEase® admixture for low-viscosity concrete now available in Indonesia

  • New generation of concrete admixture significantly improves rheological properties of concrete

  • Improved concrete mix stability facilitates easier  pumping and placing of concrete


Jakarta, Indonesia – April 1, 2016 – BASF launched MasterEase®, a next-generation admixture for low-viscosity concrete, for the Indonesia market yesterday. The new admixture range improves the rheological properties and the stability of high- performance concrete.

This new generation of polymers reduces the plastic viscosity of concrete by up to 30 percent. In addition, it reduces the time and effort for pumping and placement of concrete, making installation much easier and faster.

“Innovation is an important driver for our long-term growth. We collaborate with our customers to continuously work on new products and solutions as well as innovative technologies. With the launch of MasterEase, we are offering our most advanced products in Indonesia to support our customers in overcoming construction challenges and to realize their projects,” said Bjoern Peine, Head of BASF’s Construction Chemicals Division in Indonesia.

Concrete producers and users will benefit in many ways from the new technology, which is flexible and can be adapted to challenging situations such as temperature and material variations. It is particularly suitable for concrete mixes which are designed and optimized for advanced engineering properties and sustainability. High-strength concrete with low water/cement ratios, as well as mixes with higher levels of secondary cementitious materials reduce the CO2 footprint. MasterEase makes it easier to produce and place and this helps engineers and investors to improve sustainability ratings of their projects.

“This year BASF celebrates 40 years of growth together with Indonesia. We don’t just take the opportunity to look back at our past achievements but also look ahead and continue to innovate to help the country tackle the many challenges of urban living. According to The World Bank, by 2025, 68 percent of the Indonesian population is expected to live in urban areas. As the country develops and becomes increasingly urbanized, better infrastructure and affordable housing are crucial and BASF can help address these issues with our solutions and technologies,” said CP Chan, President Director of BASF Indonesia.

During the launch, a demonstration of the advantages of MasterEase was arranged for 150 invited guests to experience the quality of the new technology up-close.

For further information on BASF’s innovative products for the construction industry, please visit www.master-builders-solutions.basf.com.


About BASF’s Construction Chemicals Division

BASF’s Construction Chemicals division offers advanced chemicals solutions for new construction, maintenance, repair and renovation of structures: Our comprehensive portfolio encompasses concrete admixtures, cement additives, chemical solutions for underground construction, waterproofing systems, sealants, concrete repair & protection systems, performance grouts, performance flooring systems, tile fixing systems, expansion control systems and wood protection solutions.

The Construction Chemicals division’s about 5,500 employees form a global community of construction experts. To solve our customers’ specific construction challenges from conception through to completion of a project, we combine our know-how across areas of expertise and regions and draw on the experience gained in countless construction projects worldwide. We leverage global BASF technologies, as well as our in-depth knowledge of local building needs, to develop innovations that help make our customers more successful and drive sustainable construction.

The division operates production sites and sales centers in more than 50 countries and achieved sales of about €2.3 billion in 2015.


About BASF

At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. The approximately 112,000 employees in the BASF Group work on contributing to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into five segments: Chemicals, Performance Products, Functional Materials & Solutions, Agricultural Solutions and Oil & Gas. BASF generated sales of more than €70 billion in 2015. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information at www.basf.com.